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#MOBILITY

Super 73 x JiyongKim: The Keys to the City

With its hybrid look, part 80s trail bike, part retro motorbike, the Super 73 has managed to do what everyone is ultimately trying to do: to forge a strong and unique identity. Already cool on its own, the brand’s popularity has skyrocketed thanks to the increasing number of collaborations, earning an iconic status (we all have fond memories of the versions designed by Saint Laurent). The latest collaboration is with the young Korean brand JiyongKim, whose sun-bleached fabrics, hailed by a place in the semi-finals of the LVMH prize, have been used to coat the bike. With this, you’ve got the key to the city.

Super 73 x JiyongKim: The Keys to the City

With its hybrid look, part 80s trail bike, part retro motorbike, the Super 73 has managed to do what everyone is ultimately trying to do: to forge a strong and unique identity. Already cool on its own, the brand’s popularity has skyrocketed thanks to the increasing number of collaborations, earning an iconic status (we all have fond memories of the versions designed by Saint Laurent). The latest collaboration is with the young Korean brand JiyongKim, whose sun-bleached fabrics, hailed by a place in the semi-finals of the LVMH prize, have been used to coat the bike. With this, you’ve got the key to the city.