Fendi, Pokémon, and Hiroshi Fujiwara’s Fragment brand: a trio of eclectic talents have joined forces to bring to life a collection of bags that promises to be the talk of the town in 2024, the Year of the Dragon. Starting from January 4th, fashion addicts (but not only them) will be able to discover the result of this vibrant partnership, available both online and in boutiques worldwide. From mini bags to the iconic baguette, and including crossbody bags, the capsule offers endless options, each adorned with the iconic Fendi logo and beloved characters such as Dratini, Dragonair, and Dragonite. Kim Jones, Fendi’s artistic director, who has always been fascinated by Eastern cultures, collaborated with the designer and musician Hiroshi Fujiwara, solidifying a partnership that began during their time at Louis Vuitton. “Rather than treating the FF logo, which represents Fendi’s identity and the craftsmanship of the Maison, seriously,” explained Silvia Venturini Fendi, the creative mind behind the Maison, “I wanted to celebrate it in a joyful way and through a new and unprecedented perspective.” It’s like saying: let’s start 2024 with a burst of creativity. By Germano D’Acquisto.