Jimmy Fairly, a leading brand in the eyewear sector with over 128 stores across Europe, is making its debut in Italy with two flagship stores in Milan and plans for eight more openings throughout 2024. The centerpiece of the project is the partnership with Rinascente, where the brand recently inaugurated a pop-up store on April 30th, offering a memorable shopping experience with meticulously designed interiors.

Founded in 2010 by Antonin Chartier, a visionary psychology student at just 23 years old, Jimmy Fairly was born from the belief that accessibility and high quality can coexist harmoniously in the world of eyewear. The French brand’s concept is based on high-quality glasses, fair prices, and a positive social impact. The process behind it all is quite dynamic. Every two months, the latest trends and limited editions are presented to consumers, all designed in the Parisian studio.

The materials used, such as acetate, eco-friendly acetate, stainless steel, and titanium, are sustainable, durable, and innovative, while collaborations with renowned designers and iconic brands – from Carel to Miista – have further strengthened its prestige over the years.

Following the collaboration with Rinascente, the French company has planned the opening of its third Milanese store on Buenos Aires 16 in June (the first two are located at Corso Garibaldi 22 and Corso di Porta Ticinese 103), as well as one in Parma, at Strada Cavour 22a. In September, Rome will see its opening on Via Cola di Rienzo, followed by Bologna in October at Via Rizzoli 4. But it doesn’t stop there. By the end of the year, two additional new “Italian” openings are scheduled in locations yet to be defined.