Thinking of Saint-Tropez, you can’t help but remember the famous song performed by Brigitte Bardot. Well, its lyrics can now apply to the nearby bay, the Croix-Valmer, the chosen venue of the new Lily of the Valley Hotel designed by Philippe Starck. On the menu: a joyous, elegant and easy-going decor, a sun-kissed cuisine, and the best of nautical sports. Headed by Stéphane Personeni, the hotel stands out as one of the best experiences the region has to offer.