Touch Me If You Can
For the launch of its brand new technological gem called Touch Zero One, Swatch made a big splash last night. It happened at Le Fantôme, with the beautiful Clémentine Lévy on record players.
The red thread of the evening? Highlight the different features of the watch through a series of fun and interactive animations: STEP (which counts the steps), with a dance show of the Twins (again them), the most prominent choreographic pair of the moment. HIT (which measures the strike force), with a mini-volleyball led by Malcolm from Woop. TIME (chronometer function), with the Naked-Chef who delivered savoury bites against the clock. COACH (3 personalized coaching), with customized granitas cocktails. And finally CLAP (which counts the applause), with the stand-up of Youssoupha Diaby & Hakim Jemili, again and again Woop.
