The launch party “allbleus insider”
Last night adidas and Dcontract launched the program”allbleus insider”, in an apartment nestled very high in the eighteenth. But what is it,”allbleus insider”?
Allbleus insider is the first exclusive programme, inviting twenty adidas athletes and twenty influencers from different worlds (cinema, fashion, gastronomy, comedy…) and sports enthusiasts to interact and forge special relationships. To do this, the adidas/Dcontract association will bring members together during the final phases of major sporting events, but also and above all during exclusive moments thought out according to their common passions: training, travels, etc…
Athletes and insiders were gathered together yesterday evening, for the first time and in small groups, around a cocktail dinner directed by chef Jean Imbert and his brigade, thus giving the top start to the year allbleus to follow via the #allbleus.
