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06.03.2024 Paris #luxury

Nina Ricci Launches the Nina Illusion Café Pop-Up

To celebrate its latest perfume, Nina Illusion, Nina Ricci opens an immersive pop-up beneath the “Canopée des Halles” in Paris. More than just a shop window, this ephemeral boutique offers visitors a truly multisensory experience, plunging them right into the Maison’s universe as they enjoy a gourmet coffee. The venue is as magical and colourful as it is the new fragrance, a delicate blend of orange blossom and patchouli enhanced by the tangy raspberry notes. Nestled at the heart of this pink universe stands an immense bottle, a magnified version of the flask enveloping the Nina Illusion Eau de Parfum, which features a metallic pink flower designed by artist jeweller Hugo Kreit. Some of the celebrities who came to discover the boutique café, open from March 7th to 10th, included Claude Emmanuelle as a DJ, Gina Jimenez, Myriam Djeljeli, Victor Scarnier, Isabeau De La Tour, Ninon Rambaud, Theo Kimbaloula, Louise Ragot and Roman Freud.

Photos : Nikita Shubnyi

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