Max Mara through Shantell Martin’s eyes
How to end a fashion week in style? The answer: to go to the cocktail party Max Mara organized in his shop on Saint-Honoré Street on the occasion of “Prism in Motion”, his project in collaboration with the young London artist Shantell Martin. We know of the Italian company’s commitment to art (who does not know the Maramotti Foundation?), as evidenced by the presence of Maria Giulia Maramotti, the company’s ambassador and retail director for the United States. Bringing together French and international press representatives such as Stefano Tonchi and Godfrey Deeny, the event also attracted actresses Ana Girardot and Clotilde Courau, singer Élodie Frégé and actor Gabriel-Kane Day-Lewis. Guests come to try the limited edition glasses (thousand unique and numbered copies) made by Shantell Martin and produced by Safilo for Max Mara. After a visit to the photocall, the guests were able to go upstairs to the rhythm of a DJ set by Cécile Togni and discover the work created by the artist especially for the shop. The opportunity to get lost in the sinuosities of his character traits at the turn of some positive thoughts (“one, two, free”) scattered in this spontaneous flow of faces.