21.01.2016 Tom Greyhound #fashion

Launch of Amélie Pichard x Pamela Anderson Collection

After a launch in the United States at Opening Ceremony, it is at Tom Greyhound that Amélie Pichard and Pamela Anderson chose to install their collection of 100% vegan shoes. A real revolution in the world of the trendy shoe, with the animal cause as the background.

The concept store of the Haut-Marais therefore unveiled this exclusive pop-up shop last night, in the presence of the duo. A collaboration very logically inspired by Malibu, which will take place until February 29th in a Californian villa’s faux-airs setting. The installation, designed by architect Léa Cottreel, proposes different uses of space through an interior-outdoor relationship and leads the visitor to experiment and explore the entire collection in an original way. Finally, the highlight: the colourful campaign created by photographer David LaChapelle, as he so well knows how to do. Party review.

January 21 to February 29, 2016
Tom Greyhound Paris
19, rue de Saintonge Paris IIIe

Photos: Virgile Guinard

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