LANCEL PARIS Launches New Collection with the Origami Party
With Paris Fashion Week in full swing, LANCEL PARIS thought it was the perfect time to unveil its new Autumn-Winter 23/24 collection and in particular the new ORIGAMI bag. The idea was to highlight the brand’s attraction to Japanese culture by developing an exclusive visual and animated communication around the very special art of paper folding. The brand new it-bag, available in two models, one with a surreal cat’s face, the other covered in golden glitter, was presented during a festive evening at the LANCEL PARIS flagship store on Place de l’Opéra. The event, conceived as a multi-sensory journey between Eastern and Western cultures, brought guests together around an original origami workshop and petit fours. Guests also enjoyed a live concert and DJ set by the duo We are Bruises.
We ran into Elodie Frégé, Flora Coquerel, Vitória Portes, Ashley Park.
Photos: Sheraz Debbich
