LANCEL PARIS Unveils the SS24 Collection and its New Campaign Featuring its Ambassador Lili Reinhart, Sublimated by Ellen Von Unwerth
At the very height of Paris Fashion Week, LANCEL launched its new SS24 collection alongside its global ambassador, American actress Lili Reinhart, the star of the Netflix series Riverdale. The evening also saw the unveiling of the new campaign’s first photographs, shot by renowned fashion photographer Ellen Von Unwerth.
Among the guests alongside Piquadro group chairman Marco Palmieri and LANCEL CEO Francesco Pesci, we spotted international and French celebrities, including actors Kevin Dias from the series “Emily in Paris” and Ricardo Rojas from “And Just Like That…”, who all danced to DJ Sofia Silvanas’s French Riviera mixes. For the gourmand, Chef Érix Lepetit had prepared a special dinner menu inspired by the “Red Tomato” colour and the savoury flavours of the French Riviera – a nod to the new summer it bag, “Billie by LANCEL”, and the playful spirit of the “Origami by Lancel” bag, which has been spotted on all key locations during Fashion Week, featured on a red bus with oversized green eyes, which has become quite a sensation.
Photos: Sherraz Debbich
