16.06.2023 Via San Barnaba, Milan #fashion

Ralph Lauren’s Dolce Vita in Milan

It’s Men’s Fashion Week in Milan, and Ralph Lauren has landed in the Italian city to introduce the latest of its finest menswear, the Purple Label Spring-Summer 24 collection. The show was held at the magnificent Palazzo Ralph Lauren in Via San Barnaba, a residence purchased by the American designer in 1999. Each room in the venue was dedicated to a different proposal by the designer, ranging from bright to blue tones, topped with touches of pop references that promise to brighten up the upcoming summer season. It goes without saying that fabrics are of the utmost quality, distilling a perfect blend of American lifestyle and Italian luxury. The brand’s long-awaited return to the city attracted celebrities from all over the world, including Elevator Boy, Ryan Prevedel, Mattia Stanga, Roberto Spangle, Gioele Ossola, Arno Kantelberg and Reece Feldman.

Photos: Andrea Sgambelluri
Text: Flavio Marcelli

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