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10.10.2023 Paris #fashion

Giorgio Armani Love Takes Us On a Parisian Ride

Following the success of its Pop Up, which unveiled its latest collection last week, Giorgio Armani Love continues its Parisian tour. 

Blending art, fashion, and technology, this project aims at creating a multi-dimensional conversation. From 9 to 16 October, Giorgio Armani Love offers an exclusive experience through Parisian streets where guests discover specially staged hotspots: Adriane Florist, 4 rue Saint Dominique, and Kogan Bookshop, 17 rue du Bac.

To celebrate the project, Giorgio Armani invited friends of the brand to jump on their bikes to discover the Giorgio Armani Love itinerary together.

Photos: Nikita Shubnyi

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