24.02.2024 Viale Eginardo, Milan #fashion

Ferragamo Revisits the Modernity of the 20s

“I always tend to simplify things. I love starting from the richness of history and then distilling it and making it cleaner, more modern”. This is how Maximilian Davis, creative director at Ferragamo, explains the references to the 1920s that pervade the brand’s Fall-Winter 2024 collection. The designer wants to highlight the desire for freedom of the time through a reworking of precise aesthetic codes, short hemlines and fluid fabrics, dropped waists and relaxed cuts. The hyper-feminine elements, such as lacquered organza dresses, transparencies, feather finishes and sequin embroidery, meet with the aesthetics of women who at the time chose to dress in men’s clothes, such as Joan Crawford and Greta Garbo. This is particularly noticeable in the first part of the show, in which ladies’ styles are perfectly matched to the gentlemen’s ones, for example, full-bodied wool coats with emphasized shoulders and pieces made of soft leather. Footwear also highlights the emblems of the era, from the feather-enriched pumps to the strappy sandals rediscovered in the archive. Attending these style lessons are, among others Mahmood, Bianca Balti, Amber Valletta and Hari Nef.

Text: Giuliano Deidda

Photos: Ludovica Arcero

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