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01.03.2024 Paris #beauty

Byredo Mojave Ghost – Ben Gorham and Amelia Gray Celebrate Their Collaboration During Paris Fashion Week

This Friday 1st March, Ben Gorham and Amelia Gray celebrated their new collaborative project for Mojave Ghost 2024 during Paris Fashion Week.

Originally released in 2014, the scent’s inimitable spirit will be revisited through a new visual series unveiled throughout the year. Seen through the lens of Harley Weir, Amelia Gray brings a fresh perspective as the face of Mojave Ghost 2024, embarking on a continued dialogue that opens up an exploration of the fragrance from myriad angles.

To celebrate the launch of the collaboration, Ben Gorham and Amelia Gray co-hosted a cocktail party at Byredo’s Rue Saint-Honoré flagship store, followed by an intimate dinner at Hôtel de Crillon.

Among the attendees were Cher, Serena Williams, Lisa Rinna, Hari Nef, Rosie Huntington Whiteley, Nicole Parker, Precious Lee, Rola, Aweng Chuol, Alex Consani, Leomie Anderson, Tina Kunakey, Amina Muaddi, Imran Amed, Nick Harramis, Hugo Compain, Joshua Woods, Rafael Pavarotti, Lucia Pica, Justin O’Shea, Arthur Kar, David et Isabela Grutman.

Photos : Nikita Shubnyi and Tomy Do

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