At the beginning of the year, the message was clear: the new premium heritage collection by Woolrich was named Woolrich Black Label by Todd Snyder. Therefore, the responsibility fell to him to give another dimension to the Italian brand, which is struggling to make a comeback. The American designer is still the executive vice-president and director of the contemporary ready-to-wear brand Todd Snyder New York, a subsidiary of the AEO Group. He presented his first work at the Pitti Uomo and here’s the conclusion: it seems hard to compete with this latest drop, inspired by summer in Mexico City. The cuts, the colours, the proportions and the prints: absolutely everything in this collection makes a strong impact.