All eyes are on Tiffany & Co., the most recent addition to the LVMH Group. While the American brand is a giant in numerous countries, it still has to win over customers in some other areas of the world, including Europe. In order to establish its reputation on a global scale, the brand had to make a statement. Well, Alexandre Arnault definitely didn’t miss the mark by asking the most powerful couple in the world, aka. Beyonce and Jay-Z, to become brand ambassadors. On top of that, Tiffany & Co. acquired a painting by Jean-Michel Basquiat, which color almost exactly resemble the brand’s iconic blue, to be featured in the campaign. To top it all off, the piece de resistance is undoubtedly the marvelous yellow diamond worn by Beyonce on the campaign images. With 128 carats, this exquisite piece of jewelry has only been worn three times officially. But who better to wear it than a Queen Bee?
