Gant sometimes lacks a note of glam, a certain “je ne sais quoi” to cross the slightly overly preppy course that the brand has set for itself. Well, artist and musician St Vincent, has come to the rescue! Taking advantage of the launch of her new album “Daddy’s home” she presents a capsule featuring powdery shades and vintage highlights to great effect. In one fell swoop, the brand takes on a sexy vocabulary that we didn’t know and this shoot, which seems to be taken from the backstage of a 70’s club, suits it perfectly.