Concerning cycling equipment, there is a before and after the (very much appreciated) arrival of Rapha into the market. Until the inception of the British brand, getting on a bike meant sporting quite an unflattering attire, a distinctive unappealing look unanimously identified as the ultimate antithesis of fashion. The exponential popularity of cycling and the cost of gear has created a consumer base that has clearly expressed its desire for technical excellence, but also for style. Rapha is coolly leading this peloton. Pursuing its development, the brand has decided to rely on ambitious collaborations, the latest being the one with Japanese brand Snow Peak. Less than the race itself, the subject here is to address the new nomads, lovers of adventure and glamping. A fashion line made of technical fabrics and tonic colours that seamlessly blends cycling and style. Also noteworthy is a series of household equipment in titanium whose lightness is simply astonishing!