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Nike x Bode: Past in the Future

“Shoe Dog: A Memoir by the Creator of NIKE” is a reference work published in 2016 and written by Philip Knight, Nike’s CEO from 1964 to 2004. For Bode’s founder Emily Bode Aujla, who leaves nothing to chance, it all started with this book. It was necessary to grasp the spirit that inhabited the founders of one of the greatest success stories in modern history. Then the sport and brand archives gave this trail, this palette, which had to be reinterpreted. The collection smells sweetly of the 20th century, subtle and ultra-desirable.

 

Nike x Bode: Past in the Future

“Shoe Dog: A Memoir by the Creator of NIKE” is a reference work published in 2016 and written by Philip Knight, Nike’s CEO from 1964 to 2004. For Bode’s founder Emily Bode Aujla, who leaves nothing to chance, it all started with this book. It was necessary to grasp the spirit that inhabited the founders of one of the greatest success stories in modern history. Then the sport and brand archives gave this trail, this palette, which had to be reinterpreted. The collection smells sweetly of the 20th century, subtle and ultra-desirable.