The creative burst animating LOEWE for the past few years shows no sign of fatigue. As a matter of fact, it is rather on exponential growth, further unwinding with each new collaboration, picked by the sharp eye of its artistic director, Jonathan Anderson.  Regarding Roger Federer’s brand On, it’s starting to make a name for itself after being “off” the game for a few years. Epitomising the quiet luxury trend, On has managed to go beyond the strict codes of sports style. Conversely, this collaboration allows Loewe to make a first, and risk-free, foray in the field of sportswear. An exchange of good practices.