Ever since their first association in 2021, it became clear that Lady Gaga and Dom Pérignon make quite a dream team. This year, the creative duo is undertaking an even more ambitious project: a real campaign featuring an artistic performance dedicated to Dom Pérignon Vintage 2013, produced in the dim cellars of the Abbaye Saint-Pierre d’Hautvillers, after ten years of ageing. Co-creators of this vision are video director Woodkid, choreographer Sidi Larbi Cherkaoui, and photographer Mario Sorrenti, who is also the author of a series of b&w stills presented in the project. It is thanks to this alliance that Dom Pérignon’s vineyards transform into the mise-en-scène for a video featuring Lady Gaga’s piano performance, in which we see her write, sing and pause as if in search of the right harmony. All the while, dancers perform under the arches of the monastery cloister. The melody accelerates among the bottles of Dom Pérignon until dancers float into the sky in a magical closing act, a highly poetic choreography that will become a show during 2023. We just have to wait for it… By Germano D’Acquisto