Not satisfied with organising a fashion show at the Colombe d’Or and the Maeght Foundation, which drew stars such as Julia Roberts, Kylie Jenner and Gigi Hadid, Simon Porte Jacquemus summoned Bad Bunny to be the face of its ‘Sculpture’ collection. The line is clean and refined, emphasizing lines, and each garment is treated like a sculpture to be worn. Yet the most striking thing about this young devil from Marseilles is not just his ability to surprise with ground-breaking designs, but their sheer success. Year after year, Jacquemus proves that he has the potential to become a legendary fashion designer.
