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Gucci x Adidas: Ski Season is On

After Alessandro Michele’s departure from Gucci, the fashion world can’t help but wonder what direction the Italian brand will take next. While waiting for the answer, a succesful collaboration with Adidas brings a refreshing breeze: ski. Beyond this collection, the snowy terrain seems to be in vogue for many brands this year. Giorgio Armani and Pucci presented last weekend a whole set for skiing and, of course, après-ski, in the same resort! At a time when global warming is on everyone’s lips but snow falls in abundance, fashion seems, as always, to oscillate between commercial opportunity and environmental awareness. Will it ever be able to make a choice? Nothing is less certain. As for Gucci x Adidas’ new opus, it is, as it always is, joyful, neo-retro and proof of the blooming engagement between these two brands.

Gucci x Adidas: Ski Season is On

After Alessandro Michele’s departure from Gucci, the fashion world can’t help but wonder what direction the Italian brand will take next. While waiting for the answer, a succesful collaboration with Adidas brings a refreshing breeze: ski. Beyond this collection, the snowy terrain seems to be in vogue for many brands this year. Giorgio Armani and Pucci presented last weekend a whole set for skiing and, of course, après-ski, in the same resort! At a time when global warming is on everyone’s lips but snow falls in abundance, fashion seems, as always, to oscillate between commercial opportunity and environmental awareness. Will it ever be able to make a choice? Nothing is less certain. As for Gucci x Adidas’ new opus, it is, as it always is, joyful, neo-retro and proof of the blooming engagement between these two brands.