The attractive power of regression is at the heart of our time. The result of APC’s collaboration with Pokémon is a collection exuding a nostalgic feel that transports us to the universe of games and 2D cartoons of the 90s. A line that addresses both young and older generations by evoking the universal power of Nintendo’s original idea, one of the most lucrative franchises in history. On a last note, for anyone wondering, Pokémon is a simple contraction of Pocket Monster.