“The New Monsters” of the Nicola Trussardi Foundation Invade Milan
“The new monsters” are invading Milan. The cause of the rampage through the city streets is the Nicola Trussardi Foundation with the Italia 70 project, curated by Massimiliano Gioni. What is it? It’s a real explosion of images created by 70 artists. The idea is inspired by the pioneering initiative that the foundation carried out in 2004 when it scattered hundreds of posters created by sixteen young Italian artists throughout the city centre and suburbs. This time, it’s a replication, but to the nth power, while maintaining the spirit of twenty years ago. Italia 70 is indeed a public art intervention that expands the concept of a mobile museum, through which the Nicola Trussardi Foundation has always transformed Milan into a large open-air museum. The artworks are thus hidden in traffic, amidst the hustle and bustle of pedestrians and motorists, popping up at every intersection, mingling with advertisements and traffic lights. The project, which will last for two weeks and coincide with miart, Art Week, and Design Week, was inaugurated the other night at the Balera dell’Ortica, a historic temple of the city’s Liscio, Boogie, and Swing. Among the dance floors, bocce courts, and classic checkered tablecloths were the “hosts” Beatrice Trussardi and Massimiliano Gioni, alongside many protagonists of the invasion. From Maurizio Cattelan to Patrick Tuttofuoco, from Sislej Xhafa to Marinella Senatore, passing through Marcello Maloberti, Stefano Arienti, Diego Perrone, and Chiara Camoni. Alongside them were numerous collectors, museum directors, patrons, and representatives of culture in general. Among the many were Nicole Saikalis Bay, Gaia Trussardi, Gianfranco Maraniello, Francesco Manacorda, Sarah Cosulich, Lorenzo Giusti, and Nicola Ricciardi. All were protagonists of one of the most exciting evenings of the season.
Text: Germano D’Acquisto
Photos: Ludovica Arcero
