MSGM Speeds Up the Milan Metro
This is a tribute to Milan, to their Milan. This season, MSGM goes back to its roots, to where it all began. The brand founded by Massimo Giorgetti unveiled its Autumn-Winter 2024 collection on the mezzanine floor of Porta Venezia, a station on the metro’s red line. “It’s an ironic reflection on speed,” said the creative director. Everything runs fast: time, the metro and images that become blurred on the prints of the shirts. This collection doesn’t have a focus, as when the camera can’t focus on a subject, but runs through different styles, different shapes and distant times at speed. It goes from the design of Franco Albini, who drew the graphics of Line 1 of the Milan Metro inaugurated in 1964 with its characteristic curved handle, to modern technology. Giorgetti has the prints reworked by Google Pixel 8 in his collection, a smartphone with an artificial intelligence-based camera. The line of the red curved handle stands out on coats and brooches. Speed is transformed into light by jumpers and shorts studded with crystals. Then, wool suits, bermuda shorts, and fur-stitched wool anoraks parade on the mezzanine. On the catwalk, surprisingly among the models, Mattia Stanga walked the runway wearing a pinstripe suit with a fur collar and a pair of biker sunglasses. Sitting instead in the front row we met Paolo Stella, Marta Losito, Giulia Salemi, Andrea Faccio, Tommaso Sacchi, and Mario Russo.
Text: Flavio Marcelli
Photos: Ludovica Arcero
