25.06.2025 Rue de Rivoli, PAris #fashion

Billionaire Boys Club EU Captures the Spirit of Paris Fashion Week with Patrón El Alto

Rue de Rivoli, PAris

On Wednesday, June 25th, Billionaire Boys Club EU welcomed their global community during Paris Fashion Week, hosting its annual Friends & Family cocktail in an intimate showroom apartment on Rue de Rivoli. With sweeping views of the Jardin des Tuileries as a backdrop, the elegant and convivial space set the scene for a vibrant evening that merged fashion, culture, and music.

In a lively and friendly atmosphere, guests were able to discover the brand’s new collection while enjoying fresh Patrón cocktails and discovering the new Patrón El Alto prestige innovation – a welcome break from the scorching heat of the Parisian summer.

Among the guests were a host of personalities from the international artistic scene: Djibril Cissé, Enzo Lefort, Musa Keys, Denzel Curry, Edward Sad, Tion Wayne, Fallon, Manny Omitto, Chantelle Thach, Artie 5ive, Amaria BB, Ambre, and many more. The evening was a reflection of the brand’s values: creative, inclusive and resolutely future-oriented.

Photos: Astrid Staes

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