06.05.2014 Iena + Electric #beauty

Launch of Black Opium by YSL Beauté

For the launch of its new perfume, Black Opium, YSL Beauté organized last Tuesday an exceptional evening. An early evening at 51, avenue d’Iéna with a retrospective cocktail party for the 50th anniversary of Beauté de la Maison Yves Saint Laurent and the creation of its first perfume Y, which was created in 1964. A second appointment was given later that evening at Électric, a new alternative cultural centre offering a panoramic view of all of Paris in the 15th arrondissement. An evening punctuated by a showcase by Thomas Azier, DJette Cécile Togni and the revelation of the new fragrance’s ambassador, Edie Campbell.

Photos: Virgile Guinard

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