BBDO – Luxury goods in Brazil & China
The BBDO Beau agency had the idea to dive deep into two countries that everything opposes by radiographing with precision the luxury customers in Brazil and China: the Latin, federal and mixed country on one side; the Asian and centralized power on the other. To do this, at the invitation of Valérie Accary (president of BBDO Paris) and Marie-Pierre Benitah (vice-president of BBDO Beau), three speakers were invited to debate during a morning conference..: Hans Lopez-Vito, director of strategic planning at BBDO China, in charge of luxury, Paulo Coelho Mendez, head of strategic planning at ALMAP BBDO in Brazil, and Hong Huang, blogger, editor, businesswoman, named in 2011 by Time Magazine as one of the 100 most influential personalities in the world.
