11.06.2024 Paris #lifestyle

Frida’s Arrival in France

Last Tuesday, at the discreet address of 1 Place Vendôme, the American brand Frida announced its arrival in France at an exceptional luncheon. Organized around brand founder Chelsea Hirschhorn and co-hosted by Julia Restoin Roitfeld and Alexandra Van Houtte, the luncheon brought together inspirational women and mothers: Maria de la Orden, Ana Girardot, Morin Oluwole, Veronika Heilbrunner, Mina Soundiram, Aline Dos Santos, Cate Underwood, Julie Hardy, Shirley Muland, Elsa Muse, Charlotte Di Calypso, Alix Petit Kece, Caroline Petit Mason, Sydney Piercey and Felicie Corre.

It was an opportunity not only to discuss parenthood, but also to discover this singular brand and phenomenon in the US and UK, which prepares parents for the unfiltered reality of parenthood with simple, innovative solutions, ranging from help with conception, to post-partum recovery and parenting.

Photos: Karla Vinter Koch

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