The words of Linea Daria for two new B2B projects
Under the creative direction of Anna Benvenuto, founder and art director of the creative studio Linea Daria, the space in Ripa di Porta Ticinese has been transformed to reflect the brand’s world: a place where the art of design meets the innovation of event formats, such as the two new B2B formats “Gin tonic & memory gaps” and “Hands off my gin”.
The first format allows organizers to choose a specific theme for the event, which Linea Daria will transform into a complete and engaging experience. This proposal includes the creation of custom drinks and bottles, thematic setups, and much more, ensuring an event that perfectly reflects the client’s requests. The second format targets an internal audience of employees and collaborators, offering the creation of a totally customized gin, ideal for team building activities or product launches, culminating with a personalized gin bottle to keep as a memento. This format includes a 90-minute interactive session during which participants are guided in creating a personalized gin, choosing from various botanicals. At the end, participants can not only taste their own gin both neat and in a gin tonic but will also be able to bottle their blend in a 10 cl bottle to take home as a special reminder of the experience.
The event was dedicated to both B2B customers and Linea Daria’s followers and friends, and was set up as a real speakeasy, in fact to enter a password was required, communicated in advance via newsletter and social channels. The brand team was also present at the event, which was primarily responsible for the creation of a limited edition t-shirt with the event’s representative phrase ‘el palo es santo pero yo no’. It was also possible for attendees to purchase one of their iconic products, the cap, which was present in a wide range of colors and phrases.
Text: Emanuela Colaci
Photos: Niccolò Campita
