Lamborghini Ventures into Fashion with an Astonishing Show
Sant’Agata Bolognese saw the birth of Automobili Lamborghini on May 6, 1963. The enterprise was born out of a man’s vision, Ferruccio Lamborghini, an Italian manufacturing magnate best known for his tractors until then. He was a fervent motorsport passionate whose dream was to create the most beautiful, high-performance cars in the world, and to defy the king of the time, Enzo Ferrari. History proved him right, and today Lamborghini is undoubtedly one of the brands that arouses the most desire.
To celebrate the 60th anniversary of the luxury manufacturer, which embodies not only the quintessence of high performance but also a cool culture iconography, Edouard Schumacher’s group, the exclusive importer of Lamborghini, has stepped into Paris fashion week to put on its own fashion show.
Gowns designed by Dylan Parienty echoed the racing car bodywork, which took on a very special air under the vaulted ceilings of the Pont Alexandre III. Among the many guests in attendance, we spotted DJ William Wilson Doppelganger, Lara Louranço, Slimane, Lou-Anne Lorphelin, Clémence Botino and Hannah Romao.
Photos: Nikita Shubnuyi
