A few months after launching its capsule collection with the textile house Malhia Kent, 7 For All Mankind presents “Luxe Performance”, a line of ultra-innovative jeans this time dedicated to men. What’s the story? Intelligent fibres that make up a canvas that constantly returns to its original shape. In short, it relaxes, and tightens, all alone, without machine.
To celebrate the good news, Saywho invited some friends to the Saint-Honoré boutique, set to music by Yan Céh.
Photos: Paul Blind