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Yoshirotten x McLaren : When Art and Car Culture Finally Collide

A passionate of digital arts, Yoshirotten is both an artist and an artistic director. Through his work, he tries to imagine tremendous digital landscapes where the real and the unreal meet and mingle. He was recently commissioned by one of McLauren’s clients for whom he designed an incredible painting inspired by the unforgettable light of Tokyo by night.  Like a visual echo, Yoshirotten’s work is set in the middle of a vintage technological world that spans the ages, where nostalgia and futurism collide. The artist thus opens up new frontiers, as car culture tends to be wary of anything too closely linked to the arts. 

Yoshirotten x McLaren : When Art and Car Culture Finally Collide

A passionate of digital arts, Yoshirotten is both an artist and an artistic director. Through his work, he tries to imagine tremendous digital landscapes where the real and the unreal meet and mingle. He was recently commissioned by one of McLauren’s clients for whom he designed an incredible painting inspired by the unforgettable light of Tokyo by night.  Like a visual echo, Yoshirotten’s work is set in the middle of a vintage technological world that spans the ages, where nostalgia and futurism collide. The artist thus opens up new frontiers, as car culture tends to be wary of anything too closely linked to the arts.