Forget V-neck sweaters, manicured lawns, and polo matches. Ralph Lauren changes direction—and pace—with Ralph’s Club New York, a new men’s fragrance closer to downtown clubs than Ivy League campuses. A metropolitan, nocturnal twist, blending urban elegance and discreet sensuality.

It’s no coincidence that Usher represents it: singer, performer, and style icon who today directs his career with the precision of an orchestra conductor. Ralph Lauren wanted him not only as the face of the campaign, but also as part of the creative process, for an authentic encounter between fashion, perfume, and music. The result? An amber fougère that opens with blackcurrant, bergamot, and green leaves, enveloping with lavender, geranium, and sandalwood, and closing with musk, fir, and bourbon vanilla. The chrome bottle is as elegant as its contents: it doesn’t shout, but it seduces. Ralph’s Club New York is designed for those who enter a room and effortlessly stand out.