Hotels much like fashion brands must constantly reinvent themselves by rethinking consumer experience. And at this game, The Standard group has always sought to be one step ahead. Their latest masterpiece? A monumental Tetris-like tour in Bangkok that was designed by Spanish architect Jaime Hayton. The well-rounded decoration and impeccably mastered 80’s touches give rhythm to the overall tone of the hotel and its several restaurants, stunning rooftop pool and breathtaking sky bar.