It began with a conversation, even before becoming a project. With the collaboration between Lucas Zanotto and The House of Coffee, and with last night’s round table that turned the ritual of coffee into a collective narrative. At the Starbucks Reserve Roastery Milano, under the guidance of Simone Marchetti, Zanotto joined Sarah Andelman, producer and DJ Dumar, and anthropologist Andrea Staid in a discussion about how an apparently ordinary pause is in fact a space for connection, inspiration, and community. Different stories, distant backgrounds, one shared point of convergence: coffee as a gesture that structures our days.

From this exchange emerges The House of Coffee, the new cultural platform that transforms the Roastery into a dynamic stage where craftsmanship, design, and creativity cross-pollinate. Curated by Andelman — the visionary mind behind Colette — and already featured in Vogue Italia and Women’s Wear Daily, the initiative uses coffee as a universal language to build experiences, conversations, and communities. With Zanotto’s playful visual imagination acting as a catalyst, the coffee break stops being automatic and becomes a contemporary story. In Milan, culture now also flows through a cup of espresso.