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#MOBILITY

Sony x Honda: A New Era

For those who have never set foot in Las Vegas, the CES is the world’s largest consumer tech show. Held every January, it presents major innovative trends of tomorrow. Up until now, the leading players in the sector were naturally present, as well as a few prototype cars from time to time. This year, however, the show has just closed its doors confirming the opposite of the customary trend: what we found mostly were cars! Electric ones, you may ask? Elementary. Yet the most astonishing was not the unusual abundance of cars, but what we felt was an almost obsessive desire to dissolve the notion of driving that emerged from it. All cars are utterly intended to be autonomous, to a greater or lesser degree. The partnership between Sony and Honda is a prime example. The car resulting from this collaboration is essentially about entertaining its occupants. It’s all screens, cameras and wheels. Does this mean that there will be nothing left to drive in 20 years? It is unlikely, yet it certainly heralds a paradigm shift, a new era that we find difficult to welcome. 



Sony x Honda: A New Era

For those who have never set foot in Las Vegas, the CES is the world’s largest consumer tech show. Held every January, it presents major innovative trends of tomorrow. Up until now, the leading players in the sector were naturally present, as well as a few prototype cars from time to time. This year, however, the show has just closed its doors confirming the opposite of the customary trend: what we found mostly were cars! Electric ones, you may ask? Elementary. Yet the most astonishing was not the unusual abundance of cars, but what we felt was an almost obsessive desire to dissolve the notion of driving that emerged from it. All cars are utterly intended to be autonomous, to a greater or lesser degree. The partnership between Sony and Honda is a prime example. The car resulting from this collaboration is essentially about entertaining its occupants. It’s all screens, cameras and wheels. Does this mean that there will be nothing left to drive in 20 years? It is unlikely, yet it certainly heralds a paradigm shift, a new era that we find difficult to welcome.