Reebok, the iconic sportswear brand, and OBEY, the renowned streetwear label founded by artist and activist Shepard Fairey in 2001, are launching an exclusive collection that merges fashion and message. Available starting December 4, 2024, on Reebok.eu and at select retailers, the line is rooted in two key elements: a passion for rebellious creativity and a desire to challenge conventions.

Born from the “Obey Giant” art campaign of the 1980s, OBEY is synonymous with bold graphics and social messaging. This collaboration reimagines Reebok classics, transforming them with OBEY’s highly recognizable visual aesthetic. “Reebok’s iconic silhouettes are a perfect canvas for our style,” said Steve Ternosky, CEO of OBEY. “The result is a collection that not only honors our legacy but also looks to the future with a contemporary perspective.”

The collection weaves Reebok’s functional design with OBEY’s graphic (and deeply engaged) aesthetic, celebrating individual expression and the power of change. From sweatshirts to sneakers, every piece tells a story that blends style, history, and provocation, appealing to both streetwear enthusiasts and those looking for a way to express their identity. Always and unapologetically.