For the Fall/Winter ‘24 season, Napapijri chooses the faces of actress and singer Patsy Kensit and her son, musician and model Lennon Gallagher (son of Liam Gallagher of Oasis) for the collection dedicated to the theme “Future Heritage”. The project that pays homage to the historical visual codes of the brand, elevating them through design and innovation. The result is therefore a reflection on aesthetic continuity, where the brand new capsule investigates the heritage of the brand, combining past and future, urban and outdoor spaces, tradition and innovation.

The campaign was immortalized in London by Davit Giorgadze and explores the themes of generational harmony, family ties and contrasts. “… For a couple of hours today it was like we were two people who booked to do a job together,” Kensit explained, speaking of her son. “Then, when it was time to be together in front of the camera, our relationship and our closeness were really transparent. And ultimately shooting for Napapijri was a bit like revisiting the 90s with a touch of couture.”