Panerai is the official sponsor of the Luna Rossa Prada Pirelli team. Thus, to celebrate the 37th edition of the America’s Cup, in which the Italian sailing boat will take part, the fine watchmaking brand presented a special edition of the Luminor Luna Rossa CarbotechTM PAM01529. The new watch, available in only 37 pieces (as many as the editions of the most prestigious sailing trophy on the planet) was put on sale for one day only, last November 30th. Featuring a 44mm Carbotech case, the timepiece features a sun-brushed blue dial with a gray small seconds counter and red small seconds hand, taking unmistakable inspiration from Luna Rossa’s official color codes. CarbotechTM is a carbon fiber-based material, introduced by Panerai in the world of fine watchmaking: it is lighter than steel and titanium, is more resistant to external stress and corrosion and mixes exceptional performance with a matt black appearance which makes each model a unique and unrepeatable work of art because it is always slightly different from the others. The watch then has a rubber and blue fabric strap with the Luna Rossa name and the red striped logo. The price for the 24-hour sale was set at £14,000. By Germano D’Acquisto