NOAH and Timex are collaborating for the third time on a new watch with a maritime spirit and a clean aesthetic. At the heart of the design is a black-and-white image of a lighthouse, a symbol chosen by Brendon Babenzien for its evocative power: “I’ve always loved lighthouses. I grew up not far from one, and it was the backdrop to many days on the beach. It’s a timeless image that represents strength and guidance. I like the idea of wearing it on my wrist during the day.”
The new model stands out from the previous models in the series—the Tank Watch and the Moon Phase Watch—with a 31x35mm oval case devoid of numerals, emphasizing cleanliness and symbolism. The dial, spare yet powerful, recalls the simplicity of certain coastal landscapes, while the absence of superfluous details reinforces the idea of a timeless style. Retailing for $228, the NOAH x Timex Lighthouse Watch is available for pre-order starting in June at noahny.com but will not ship until November.








