Although Nike is facing some difficulties against competitors such as New Balance and Salomon, the brand still managed to score a hit by asking SKIMS (owned by Kim Kardashian) to design a line dedicated to sports in general, and dance in particular. Promoted by the famous LISA from Blackpink and showcased in a flawless shoot at the Paris Opera, the collection focuses on a hybrid dance shoe called the Rift Satin with a split toe. This comprehensive range (clothing, shoes, accessories) is intended to serve as a “clothing system” for both sports and everyday wear.