For Spring/Summer 2025, MSGM renews its Call To Art and does so in style, with an all-Milanese collaboration: together with Giga Design Studio, Fantastic Green is born, a sustainable capsule that combines irony, creativity and environmental commitment.

Giga Design Studio, known for its innovative approach that blends technology and visual storytelling, meets the bold and contemporary soul of MSGM. The result is a collection that tells, with biting sarcasm, the harmful habits that afflict the planet and society. Three key slogans punctuate the message: “IT’S HOT HERE!” denounces global warming and the obsession with screens; “PAY ME!” criticizes materialism with cats clinging to ATMs; “BAU! (Business As Usual!)” underlines the inability to change in the face of crises.

Fantastic Green is not just fashion, but a true manifesto that encourages reflection and change, demonstrating how design can be a powerful tool for cultural transformation.