A collaboration that celebrates beauty in all its forms, especially the beauty of the mountains. Welcome to Auberge de MSGM, a project born from the partnership between Auberge de La Maison, the iconic alpine retreat in Courmayeur, Valle d’Aosta, and the fashion brand MSGM. More than a capsule collection, it’s an emotional journey celebrating the timeless allure of the Italian Alps and, above all, the majestic Mont Blanc.

The meeting between MSGM and Auberge de La Maison is woven with contrasts and connections: blending deep-rooted traditions with creative vision, the tranquility of a roaring fire with vibrant energy, redefining the boundaries between fashion and tradition.

On display, a series of garments that narrate the purity of snow, the towering peaks, and the slow rhythm of mountain life. Welcome to Auberge de MSGM, where the present turns into memories and the mountain becomes pure style.