It’s not just a capsule, it’s a well-calibrated cultural short circuit. On the occasion of Snoop Dogg’s visit to Milan in February 2026, Moschino signs a collaboration that surprises with elegance: hip-hop and Alpine imagery, street culture and snowy landscape, California dreaming and European winter.
The capsule is essential, almost minimalist: a T-shirt and a sweatshirt, both dominated by white, a color that here is not neutrality but an open field. An expanse of snow on which a stylized skier appears, a moving figure that becomes a metaphor for freedom, speed, lightness. The blue of the sky, clear and clean, acts as a chromatic and mental counterpoint: high air, long breath, open horizon.

The operation works because it avoids easy citation. Snoop Dogg is not “disguised” as fashion, nor does Moschino rely on the icon by reflex. The meeting takes place on shared ground: that of positive energy, serious play, the ability to transform an imagery – be it skiing or hip-hop – into an accessible and direct gesture of style. In a period in which sport is increasingly becoming a cultural language, the Moschino x Snoop Dogg capsule talks about movement and sharing, without nostalgia and without superfluous noise. Few pieces, a clear message: freedom also means knowing how to change context without losing identity.

The collection is available on moschino.com and in the Moschino boutique in Milan, in via della Spiga 26. A capsule to wear as a signal: when distant worlds truly meet, the result is surprisingly simple.