The world of fashion finds a new home in Dubai: Missoni has just announced an exclusive collaboration with Drift Beach, the renowned beach club that is part of the luxurious One&Only Royal Mirage resort. The goal is highly ambitious: to transform Drift Beach into a true Missoni-branded oasis, offering guests a unique experience that, like a perfectly mixed cocktail, combines fashion, luxury, and a dreamy atmosphere.

The first Missoni Resort Club in Dubai will bring the celebrated Italian style right into the heart of one of the world’s hottest destinations. Drift Beach’s spaces will be enriched with details crafted by the iconic Italian brand, from cabanas to sun loungers to umbrellas adorned with the signature patterns and colors of the Maison. Every corner of the beach club will become a kind of multisensory experience, meticulously designed for those constantly seeking the perfect blend of luxury and elegance.