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Mercedes x Moncler: We Found the G Spot

One day, communications schools will surely be teaching the mastery with which Mercedes managed to turn an aborted military vehicle order from the 70s into the coolest car in modern history. The G-Class was initially a military request from the Shah of Iran, who wanted an all-terrain, indestructible vehicle available in different versions. But the 1979 revolution put an end to his reign, leading to a major order cancellation for Mercedes. Not knowing what to do with this freezer on wheels, the German company came up with a powerful and luxurious civilian version. Against all odds, the G-Class turned into a hit over time and all celebrities had to have one. The Kardashians, for example, have at least half a dozen, and there isn’t any major rapper without a G-Class either. Capitalizing on this idea, Moncler asked rapper Nigo to imagine a version that would embody what had become a pop culture item. This two-toned model perfectly embodies this desire thanks to its powerful custom speakers, the quilted exterior and the vintage-checked upholstery.

Mercedes x Moncler: We Found the G Spot

One day, communications schools will surely be teaching the mastery with which Mercedes managed to turn an aborted military vehicle order from the 70s into the coolest car in modern history. The G-Class was initially a military request from the Shah of Iran, who wanted an all-terrain, indestructible vehicle available in different versions. But the 1979 revolution put an end to his reign, leading to a major order cancellation for Mercedes. Not knowing what to do with this freezer on wheels, the German company came up with a powerful and luxurious civilian version. Against all odds, the G-Class turned into a hit over time and all celebrities had to have one. The Kardashians, for example, have at least half a dozen, and there isn’t any major rapper without a G-Class either. Capitalizing on this idea, Moncler asked rapper Nigo to imagine a version that would embody what had become a pop culture item. This two-toned model perfectly embodies this desire thanks to its powerful custom speakers, the quilted exterior and the vintage-checked upholstery.