MB&F and artist Yinka Ilori created a limited M.A.D. Editions collection (400 pieces each) on the theme “Grow Your Dreams”. Inspired by Geneva Watch Days 2024, these M.A.D. 1S watches feature Ilori’s signature vibrant colours, symbolising the sun, nature and water. They include a Lajoux-Perret G101 movement with a titanium rotor engraved with a tree motif and lit up with Super-LumiNova numerals, a first for M.A.D. Editions. The bezel is made of HyCeram coloured accents and the aluminium bridge plate has a 3D effect. Each model comes with a rubber strap detailed with a stamped leaf pattern. Last but not least, unable to meet all demand, MB&F organised a raffle on their site. Who knows, maybe you’ll be the lucky one!









